ONLEARN COURSE
Product-Led Growth: Architecting Scalable Flywheels
Transition from feature-focused to growth-driven product development. Learn to design self-reinforcing product loops that accelerate user acquisition, retention, and monetization.
AdvancedEnglish3 sections4 hours743 students
What you’ll be able to do
- Design and map comprehensive product-led growth flywheels for various business models.
- Identify critical leverage points within a product experience to accelerate user acquisition and activation.
- Implement advanced strategies for user retention and expansion through product features and value.
- Develop robust instrumentation and analytics frameworks to measure flywheel health and identify bottlenecks.
- Construct A/B testing hypotheses and experiments to optimize specific stages of the growth flywheel.
- Evaluate and integrate product-led monetization strategies that align with user value.
- Lead cross-functional teams in adopting and executing a product-led growth mindset.
- Utilize advanced frameworks to diagnose and unblock growth plateaus in existing products.
Inside this course
3 sections · 14 activities · 4 hours total length
01Mastering the Product-Led Growth Flywheel
- Deconstructing the PLG Flywheel: Beyond the Basics15:00
- Identifying Your Core Value Exchange: The Heart of the Flywheel20:00
- Mapping Your Customer Journey to Flywheel Stages12:00
- Case Study: Analyzing a Successful PLG Flywheel18:00
- Quiz: Flywheel Fundamentals and Advanced Concepts5:00
02Architecting Acquisition & Activation Loops
- Leveraging Product Virality and Network Effects15:00
- Advanced Onboarding: From First Touch to 'Aha!' Moment15:00
- Exercise: Designing an Activation Experiment20:00
- Optimizing Free-to-Paid Conversion Paths10:00
03Retention, Expansion & Monetization Strategies
- Building Habit-Forming Products for Long-Term Retention15:00
- Driving Expansion: Upsell, Cross-sell, and Account Growth15:00
- Product-Led Monetization Models and Pricing Psychology12:00
- Workshop: Creating a Retention & Expansion Playbook20:00
- Quiz: Retention and Monetization Tactics5:00
About this course
Unlock the secrets to sustainable product growth. This advanced course guides you through architecting powerful product-led flywheels that drive user acquisition, retention, and monetization.
Who this is for
- Product Managers and Senior Product Managers looking to specialize in growth.
- Product Leaders and VPs of Product aiming to implement PLG strategies across their organizations.
- Growth Marketers and Growth Product Managers seeking to deepen their product-led expertise.
- Founders and Entrepreneurs building product-led businesses.
- Anyone responsible for driving sustainable user acquisition, retention, and revenue through product.
Before you begin
- Basic understanding of product management principles and the product development lifecycle.
- Familiarity with common growth metrics (e.g., CAC, LTV, churn rate).
- Access to a computer with internet connection.
- A desire to drive scalable growth through product innovation.
LEARNING EXPERIENCES
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How will I learn?
Work through the course sections and activities in your Onlearn course player, at your own pace. Your progress is saved to your account.
Is this a subscription?
No. Each course is purchased separately with one payment.