ONLEARN COURSE
The Blue Ocean Navigator: Charting Uncontested Market Space
Discover and execute strategies to create new demand and make the competition irrelevant, focusing on value innovation over head-to-head rivalry.
IntermediateEnglish3 sections4.5 hours705 students
What you’ll be able to do
- Understand the core principles and frameworks of Blue Ocean Strategy.
- Learn to analyze existing market conditions to identify 'red ocean' traps.
- Master tools like the Strategy Canvas and Four Actions Framework to reconstruct market boundaries.
- Develop the ability to identify and create value innovation opportunities.
- Formulate actionable Blue Ocean Strategies for various business contexts.
- Apply practical templates to visualize and communicate strategic moves effectively.
Inside this course
3 sections · 16 activities · 4.5 hours total length
01Module 1: Understanding Blue Ocean Strategy Fundamentals
- Introduction to Blue Ocean Strategy10:00
- Red Oceans vs. Blue Oceans: A Core Distinction15:00
- The Strategy Canvas: Visualizing Current Market Reality20:00
- Exercise: Drafting Your First Strategy Canvas30:00
- Downloadable Resource: Strategy Canvas Template5:00
02Module 2: Formulating Your Blue Ocean Strategy
- The Four Actions Framework: Creating a New Value Curve20:00
- Case Study: Cirque du Soleil's Blue Ocean Move25:00
- Exercise: Applying the Four Actions Framework35:00
- Reconstructing Market Boundaries: Six Paths Framework20:00
- Quiz: Blue Ocean Strategy Core Concepts10:00
- Downloadable Resource: Four Actions Framework Template5:00
03Module 3: Executing and Sustaining Blue Ocean Strategy
- Overcoming Organizational Hurdles to Execution15:00
- Fair Process and Buy-in: Engaging the Organization10:00
- Case Study: NetJets and Value Innovation20:00
- Building a Blue Ocean Navigator Action Plan15:00
- Downloadable Resource: Blue Ocean Action Plan Template5:00
About this course
Unlock unparalleled growth by learning to identify and create uncontested market space. This course provides intermediate strategists with practical tools to navigate away from red oceans of competition.
Who this is for
- Business leaders and managers seeking innovative growth strategies.
- Entrepreneurs and startup founders looking to create new market space.
- Marketing and product development professionals driving innovation.
- Consultants advising clients on strategic market positioning.
- Anyone interested in moving beyond competition to market creation.
Before you begin
- Basic understanding of business strategy and marketing concepts.
- Willingness to engage in analytical thinking and creative problem-solving.
- Access to a computer with internet connection for course materials.
- No prior experience with Blue Ocean Strategy is required.
LEARNING EXPERIENCES
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A few useful details
How will I learn?
Work through the course sections and activities in your Onlearn course player, at your own pace. Your progress is saved to your account.
Is this a subscription?
No. Each course is purchased separately with one payment.